![]() □□ /nz9QH9HlBx- Adam Mosseri □ NovemUpdate #2: Instagram Story Link Sticker Replaces Swipe Up FeatureĮarlier, the Swipe-up feature allowed businesses and creators to add a link to their Stories. Have already seen some really fun prompts out there that are bringing people together. This way, a content chain gets created where each user adds their own Story.Īfter testing in Japan and Indonesia, we just launched the Add Yours sticker globally – a new sticker that creates a public thread in Stories. It allows users to respond to other users' Stories with their own by following a prompt or a specific topic. It's an interactive sticker that is perfect for creating viral content chains through Stories, making it a huge opportunity for community engagement. It's a new sticker that creates a public thread within Stories. Update #1: Instagram Introduces "Add Yours" StickerĪfter testing in Japan and Indonesia, Instagram just launched the Add Yours sticker globally. Here's a quick rundown of the recent Instagram Story updates. Instagram aims to improve the user experience by introducing these features. Head of Instagram Adam Mosseri has announced significant updates to Instagram's Stories feature in response to the user feedback. Stories are one of the most popular features of Instagram. You can directly jump to a section of your choice or keep scrolling.
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![]() ![]() Since the date range considered is 2014 to early 2017, but we are only in mid-2017, the metrics shown for 30 months out and beyond are based on customers in the earlier part of the range. In addition, it shows the lifetime revenues for customer over various periods after their first paid order. I’m not sure why it’s called CPC (“Cost per Customer”), but it’s more normally called CPA (“Cost per Acquisition”). What the graphic shows is the average cost to acquire a customer during the 2014 to early 2017 period. The below graphic is the one that has been making the rounds. More important than what the numbers they shared reveal is what the implications are for their own business as well as others in the meal delivery space, and the broader subscription business. My goal here is to show how you can dig through information that may not be explicitly detailed and how I got to my conclusions. And certainly, if someone or the Company proves me wrong, I’ll be the first to acknowledge it. I’ve since spent the last 2 years helping my clients use information to dramatically improve their customer acquisition and retention efforts. Other than saying that the current number is probably higher than the $94 figure they disclose in their filing – but that number is based on the average of 2014 through early 2017 results.įor background, I helped to build the analytics team at Beachbody, then ran media and customer acquisition there for the last 5 of my 8 years. I frankly haven’t seen even educated guesses at specific numbers. ![]() No one else, as far as I have found, has published them. ![]() Those numbers aren’t written in their S-1, but the analysis used to come up with them is based entirely on the information provided in that S-1. I have no inside information, but my analysis has lead me to conclude that Blue Apron is acquiring customers at a rough CPA of $150, its current monthly churn appears to be ~10%, and the Company eventually nets ~$150+ of contribution margin over the lifetime of an average customer. ![]() ![]() Still no help? Then try our home-made bookmarklet that also helps speed things up a bit. Screen, but also in your Apps section, some devices install our webapp in there, instead of usual Homescreen. Finally, check for the app not only on your device's Home ![]() Some companies (like Apple) simply do not allowīrowsers to add apps to home screen, unless its Safari browser, and even there you need to press Share and find it as one of the displayed options. In case this button doesn't activate anything for you, try looking into browser's menu for "Add to Home Screen" option. Try it out, it works best on Android and Windows devices, when installed using Chrome browser. It's a nice app, it will never require any updates, as it will automatically update when our Youtube search and can convert videos to mp3, on top of normal video downloads, of course. It's full of features as much as the website is. It's light-weight and takes very little space on your device. ![]() |
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